
| Introduction to Mass Communication surveys the development of the major mass communication media: newspapers and magazines, radio, recordings, film, television, and electronic media. This course focuses on fundamental technologies, operations, economics, and influences of mass media. It also focuses on current issues about mass media and society, such as the effects of global concentration of media ownership, and develops analytical tools to help students understand opposing points of views on such issues. Students who complete this course will better appreciate the impact of mass media on the world today and become more proficient observers, consumers, and practitioners of mass media by becoming media literate. |
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Blackboard CE is designed to accommodate students with vision impairments. Whenever possible, video material is accompanied by transcripts for hearing-impaired students. However, if you have a disability that prevents you from accessing any part of this course or one of its links, please inform your instructor as soon as possible and contact RVCC Disability Services.
None.
Bick Treut is an instructor specializing in Communications at Raritan Valley Community College..
Bundle of both texts available at RVCC's Golden Lion Bookstore.
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Introduction to Mass Communication, with DVD, 5th edtion by Baran, Stanley J. Publisher: McGraw-Hill Humanities/Social Sciences/Languages ISBN-10: 0073302716 ISBN-13: 978-0073302713 © January 26, 2007 Paperback: 516 pages Publisher's textbook site |
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Annual Editions: Mass Media 07/08, 14th Edition |
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For assistance, please contact RVCC online course support, or telephone 908-526-1200, ext. 8306 or 8451.
Students will be graded based on their class participation, mastery of material and submission of assignments and projects. The final grade is based on the following percentages:
| Submission of postings and participation in class discussions | 40% |
| Regular assignments | 25% |
| Summit on the Future paper | 15% |
| Final paper | 20% |
For additional information on course enrollment, content, and requirements, please e-mail rtreut@raritanval.edu.
For technical assistance, please send e-mail to online@raritanval.edu.